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How to Preserve Your Permanent Makeup (and Tattoos!) from the Summer Sun”✨ Because your brows didn’t come with a built-in SPF.

☀️ It’s Hot Girl Summer… But Don’t Let Your Brows Melt


Summer officially starts today, and while you’re busy planning beach days and sundress vibes, let’s have a little heart-to-heart about something less fun but very real:


Your brows (and lips) are fading.

And not because they’re supposed to… but because summer is savage to permanent makeup.


Don’t worry — we’re not going to rain on your vacay. I’m just here to give you the inside scoop on how to keep your PMU and tattoos looking crisp and fresh all year long.




🔥 The Top Culprits for PMU & Tattoo Fading (Especially in Summer)


1. ☀️ The Sun (A.K.A. Your Brow Arch Nemesis)

UV rays are the #1 enemy of all pigment — especially those beautiful brows, lip blush, and even regular tattoos. Overexposure can turn your rich, warm tones into patchy, dull memories of what they once were.


Fix it:

Wear sunscreen. Yes, even on your brows and lips.

SPF 30+ minimum. Look for mineral-based (zinc oxide or titanium dioxide) for the best protection, especially for fresh or healed PMU. Pro tip: use a clear SPF stick for easy brow/lip application!


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2. 🧴 Skincare Ingredients That Sneakily Steal Your Ink

Retinols, glycolic acid, vitamin C, AHAs, BHAs — your skin loves them, but your pigment? Not so much.


These powerhouse ingredients accelerate cell turnover (translation: exfoliation), which over time will literally lift the pigment out of your skin.


Fix it:

Avoid applying active skincare directly over tattooed areas. If your brow area gets the same serum cocktail as your forehead, your PMU is probably fading faster than it should.




3. 💦 Sweat, Heat & Hot Girl Cardio

We love a dewy glow, but excessive sweating, pool chlorine, and even long hot showers can all contribute to faster pigment fading — especially during the healing phase.


Fix it:

Be mindful in the first 10–14 days after any new or touch-up procedure. And once healed, rinse sweat off as soon as possible and keep a barrier (like SPF or balm) between your pigment and moisture.




4. 🌴 Lifestyle Habits That Sneak Up on You

Think: beach trips, outdoor workouts, tanning beds, saunas, and not reapplying SPF during the day. It’s easy to forget your brows and lips need as much protection as the rest of your skin.


Fix it:

Get in the habit of treating your brows and lips like part of your skincare routine — because they are.




✨ PMU = Investment. Let’s Protect It.


Whether you spent $300 or $900 on your brows or lips, one thing is true: this is an investment. And with just a little effort, you can keep it looking fresh longer — saving money and touch-up time in the long run.


Bonus: everything above applies to regular body tattoos, too. Faded black ink? Patchy color fill? It’s usually a sign of sun damage or skincare mistakes. Even that 10-year-old ankle butterfly deserves some SPF love 🦋


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💡 Quick Recap:


To preserve your PMU this summer:

Wear SPF (brows, lips, tattoos included)

Avoid exfoliants over tattooed areas

Limit sun exposure & rinse sweat quickly

Be mindful of chlorine, heat, and habits

Touch up when needed, and don’t wait too long




😎 Final Word


Your permanent makeup doesn’t have to fade before its time. With a few easy changes, you can soak up the sun without sacrificing your brows.


Now go enjoy your summer — just don’t forget your SPF stick. Your brows will thank you. 💋





 
 
 

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